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Archive for September, 2011

What is This Team For and Why am I Here?

September 26, 2011 By: azjogger Category: Operations, Training, Workforce

From: Leading Effectively, Center for Creative Leadership, (CCL)

Have you ever been assigned to a team and thought it was a waste of your time? Or been named “team leader,” but unsure where to start? Or found yourself on a team that’s floundering or falling apart, unable to work together?

If so, it’s time to go back to basics.

It may seem impractical (even silly) in some work settings, but the best thing you can do is take time to create a team charter.

“For teams to be successful, they need to have a basic understanding of why they exist, where they fit, and how they’ll accomplish their objectives,” says CCL’s Laura Quinn. “The process of talking through the team’s purpose, context, roles and how people will work together will boost your efficiency in the long run.”

A team retreat may feel like a relic from the past in some companies, but it’s important to set aside several large blocks of time for the team to work on the charter. During your planning sessions you, or another team leader, will want to walk members through key questions, capturing responses on flip chart paper or other visible way. Consider rotating the facilitation and note-taking roles as team members discuss:

  • Team Purpose: What kind of team is this (work team, project team, management team, coordination team)? Why does the team exist? What “work” does the team do? What topics belong “in” this team and what’s “out?” What is the team responsible for accomplishing?
  • Context: Who are we accountable to? With what other groups/teams do we connect? What do they want/need from us?
  • Goals: What specific results do we expect from our efforts? What outcomes? (cost, quality, speed, service, quantity, coordination of X, innovation of X) How can we measure that?
  • Roles: Who is on the team? What perspective does each member bring? Are there special roles (e.g., leader, facilitator, etc?) or sub-groups within this team? What do subgroups require of us?
  • Work Processes: What processes will we use to do the team’s work? (step by step) How often will we meet? Who determines and manages our agenda? How will we connect with our stakeholders and other sponsors of our work?
  • Decision-Making: What decisions are made within this team? What is out of bounds? What level of decision-making responsibility do we have? What decision process will we use?
  • Communication: How will we communicate and connect to others within the organization?
  • Norms: What do we expect of each other? How do we agree to handle conflict? What are our team norms and/or operating principles?

Once you’ve tackled the topics above, have a person or subgroup combine the team’s agreements into a single document. A written team charter can be creatively displayed in your team’s work area, posted electronically and referred to in meetings and discussions.

Team Evaluation should follow

Periodically, the team will want to go back to the charter and consider these questions:

  • How well did our work actually reflect our stated purpose? Did we get distracted or did we stay true to our purpose?
  • How well did we meet the needs of this team? Did we meet stakeholders’ expectations? Did we coordinate well with others who rely on our work?
  • Did we reach our intended goals? Do the measured results of our work demonstrate that? What got in the way of us being as successful as we might have been?
  • How clear were roles on this team? Did we make good use of a variety of perspectives? Were roles executed well?
  • Were our work processes effective? Did we stick to what we had agreed to in our charter? Why not? What new processes might help us be more effective?
  • Were decisions made efficiently and effectively? Did we include the right amount of input? What surprises or frustrations did we encounter, if any? How might we do it differently?
  • How well did our communication plan work? Did we stick to it? What methods worked particularly well? Where did we not do so well?
  • How well did we live within the norms we created? Did they help us achieve our objectives? What norms do we want to add? Delete? How can we be better in the future?

Team Work, Defined

Is your project team a team? Is it really a work group? Does it matter?

Defining the word “team” may seem academic, but it helps you to be clear about your work and what kind of team is needed. Different kinds of work require different ways of working. For example, a group that periodically shares information is different than a multi-disciplinary team whose work is integrated or a project team trying to solve a complex problem.

Here’s what you need to know: The more interdependent the group, the more complex the work, and the more diverse the group’s goals, the more attention must be paid to how the team functions.

First Who, Then What: How Great Companies Attract the Right People

September 22, 2011 By: azjogger Category: Jobs, Management, Workforce

By Adam Kay

In his landmark bestseller Good to Great, Jim Collins lays out the  results of a five-year empirical study on exactly what it is that differentiates  ‘good’ companies from ‘great’ ones. Of his various findings, perhaps none is as  significant as this: above all else, truly great companies place their people at  the very top of their priorities – not marketing, not finance, not strategy -  people.

This means that truly great companies take recruitment and hiring very  seriously, and go to enormous lengths to make sure they attract and keep the  right people.

First Who, Then What

As Collins puts it, all truly great companies abide by a common principle,  which he sums up in one short phrase: ‘first who, then what’. Collins draws upon  the metaphor of a bus to describe this principle. He says that what great  companies do before all else is make sure that they get “the right people on the  bus.”

Once they have the right people aboard, great companies then make sure  they put “the right people in the right seats on the bus”. And finally, once  they have the right people in the right seats, great companies then figure out  where to actually drive the bus.

Collins explains that there are three main reasons why the “first who, then  what” principle is so crucial. First, by placing the emphasis on people before  strategy, it allows companies to adapt more easily to change. In a time when  change has never been as lightning fast, this has never been as important as it  is today.

With the right people in the right place, there is less need to worry

Second, if you make sure you have the right people on the bus in the  first place, many human resource problems simply fade away. With the right  people in the right places, there’s less need to worry about such common  concerns as sick leave, office politics, turnover, motivation and the like.  Instead, focus, passion and synergy naturally emerge as the dominant operating  principles.

Third, if you have the wrong people on the bus, it really doesn’t  matter what direction you drive in, you still won’t achieve greatness. As  Collins succinctly puts it “great vision without great people is  irrelevant.”

Hire for Talent, Train for Skill

But how do you put the “first who, then what” principle into practice? The  answer can be boiled down in the axiomatic phrase: “hire for talent, train for  skill”. Collins places special emphasis on this key point:

In determining ‘the right people’, the good-to-great companies  placed greater weight on character attributes than on specific educational  background, practical skills, specialized knowledge, or work  experience.

While this may be easy enough to say, the question arises: how do you know  who has the right character attributes? After all, people’s core attributes are  not easily identifiable in a resume, or discoverable in a job interview. Collins  offers no answer to this important question.

Use of Hartman Value Profile provides in-depth, scientifically reliable and legally defensive process

Yet he can be easily forgiven for  this, not only because it didn’t fall within the ambit of his research, but also  because since the time he wrote Good to Great, fantastic new  technologies have emerged to help. Now, with the use of technologies based on  the Hartman Value Profile and the science of formal axiology, employers can  assess prospective and current employees in in-depth, scientifically reliable,  and legally defensible ways.

Indeed, all great companies today are now doing so. Not only does this easily  and affordably allow them to determine how well-suited a job candidate is for  employment with their company, but it also allows them to accurately determine  what their natural talents are so they know exactly where on the bus to place  them. Never before has it been so easy to effectively implement a “hire for  talent, train for skill” policy.

Never before has it been so straightforward to  put the basic building blocks of a truly great company in place.

Great Company, Great Life

Not only is the principle of “first who, then what” fundamental to building a  truly great company; it’s also critical to enjoying a truly great life. When you  have all the right people in the right seats on the bus, the bus will be much  easier to drive. This is because people will naturally enjoy their work,  identify with the company and its objectives, and thrive in the cohesive culture  that emerges.

‘First who’ might be the closest link between a great company and a great life

These are all hallmarks of a great work environment. And given how  much time the average person spends at work these days, a great work environment  is essential to a great life. Jim Collins describes this very well when he  says:

Adherence to the idea of ‘first who’ might be the closest link  between a great company and a great life. For no matter what we achieve, if we  don’t spend the vast majority of our time with people we love and respect, we  cannot possibly have a great life.

But if we spend the vast majority of our time  with people we love and respect – people we really enjoy being on the bus with  and who will never disappoint us – then we will almost certainly have a great  life, no matter where the bus goes.

In the end, ‘first who, then what’ is not just a key principle for a truly  great business – it’s an abiding standard for a truly great life. Anybody who is  really committed to building a great business and living a great life, should  take note.

Adam A. Kay, Esq. is a Business & Professional Development Consultant & Coach with J.D. Strategist. To find out more, visit http://www.jdstrategist.com

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Corporate Leaders Must Look to Their Subordinates for Coaching Help

September 20, 2011 By: azjogger Category: Jobs, Management, Training

By David Tighe

As managers become more senior, they start to run out of peers and superiors  on which to rely for effective coaching. Mentors still abound, but mentors do  not truly “coach” you, as Harvard Business School Professor Robert Kaplan notes  in a recent leadership article published by McKinsey and Co. Mentors usually  serve as sounding boards for advice, and rely on input from you, the manager,  about the situation that is challenging you.

That information naturally comes  through your mindset filters, which limits the mentor’s ability to spot and  correct your flaws or errors. Coaches truly observe you in action, and critique  you from their own perspective, offering more “tough love” than a mentor  can.

When third party coaching feedback gets scarce

So, as middle managers rise up into the senior hierarchy, true third-party  coaching feedback on their performance gets scarce. The issues:

  • Fewer superiors above them actively observe how they go about their  business.
  • Fewer peers around them are willing to act collegially and provide useful  criticism that could help make them better.
  • This is both because there are: too many like-minded people among their peers, with similar habits and  mindsets, which drains the senior management pool of perspective.
  • Too many competitors for a narrowing funnel of promotional opportunities.  Helping a colleague can hinder a manager’s own chances, naturally reducing the  incentive to help unless top management sets a strong collegial example (a rare  occurrence.)

 As you rise in the organization, people become less connected to you

Plus, by the time you become a senior executive, you have a set of  experiences from your own successful career that form your leadership mindset.  Earlier in your career, you probably set up coaching and mentoring relationships  using people senior to you which helped you climb those career rungs. As you  rise, those people become less connected to you. Perhaps they are now  subordinate to you. Perhaps they lost out to you for a new position, and moved  to another company.

As Kaplan notes, “many executives find that as they become  more senior, they receive less coaching and become more confused about their  performance and developmental needs. They may also become increasingly isolated  from constructive criticism-subordinates do not want to offend the boss and may  believe that constructive suggestions are unwelcome and unwise.”

Here is the paradox: To rise up the ranks, you naturally focus sideways and  upwards, adopting and adapting the vision coming from the top, running friendly  competitions with peers, and managing staff to meet your career goals. Now that  you have made it up the ladder, you need to change that heretofore successful  mindset of looking up for counsel and direction. With fewer “up” options, you  need to start focusing down for advice and ideas.

This concept sounds a bit nuts  to newly senior managers, but it is the key to their long-term success.

Don’t overlook developing mutually trusting subordinate relationships

Kaplan states: “At this stage of their careers, they may not have focused  sufficiently on developing mutually trusting subordinate relationships that  would make getting feedback and advice a lot easier.”

Too frequently, when these executives ultimately do receive feedback in their  year-end reviews (as part of a 360-degree-feedback program, say) they are  surprised to receive a lot of criticism about leadership, communication and  interpersonal skills. “These leaders may even learn, often too late, that the  various criticisms and concerns have been widely discussed among their  subordinates for an extended period of time without them being aware,” notes  Kaplan, a comment I strongly agree with based on my own coaching  experiences.

Frankly, when working with senior executives I spend a lot of time getting  this upward-looking mindset uninstalled and replacing it with a more productive  approach that embeds the spirit of the 360 Review into their daily leadership  routines.

360 Reviews are very successful

Here is what I mean by the 360-Review Spirit:

When you run a 360-degree review, everyone above, at your level and below you  get to offer frank assessments of how you have been performing. These reviews  are predicated on the idea that the formally structured environment encourages  people to be frank, while remaining constructive in their input. The underlying  assumption is that people (subordinates especially) will not share feedback that  is ‘negative’ without clear institutional protection against retribution and  need this special artificial construct to let their guard down.

So, once a year a lot of managers find out that while they may be managing  tasks and projects well, they are failing as leaders. This creates all kinds of  angst and hurt feelings. People react negatively to the whole process, and hurry  back to the culture they feel more comfortable in, whether or not it is  productive.

If 360-degree reviews are so effective, it strikes me as a great idea for  senior management to move heaven and earth to embed such an open, sharing  environment directly into the corporate culture. It’s hard work to establish  full employee engagement into the mindsets of employees and their managers, but  the 360-Review Spirit would have huge organizational advantages in  fostering a proper leadership culture.

Goals to shoot for include:

  • Signal strongly that true feedback is valued and desired, as long as it is  forward-thinking and action-oriented. No snipping. sniping and  blame-laying.
  • Eliminate the mindset that seeking help from subordinates signals weakness  as a leader. Replace it with one that admits a leader doesn’t know everything,  and relies on trusted lieutenants to inform him or her of the true nature of  events, and the full range of options for moving forward.
  • Assume that everyone wants the best for the organization, and will  contribute at a high level if the organization finds a way to publicly value  that contribution consistently.
  • Break the mindset that senior managers know more than subordinates. They  don’t. Perhaps they did at one time, but that time is gone.

A great leader knows that his or her subordinates know far more about the  current state of customer mindsets and potential than senior managers (and  perhaps even all of them put together!) They should not wait for formal review  processes to gather input on job performance and goal-setting.

The ongoing goal for every senior manager must be to create subordinate  relationships based on the three core tenets that we focus on in embedding a  full-engagement mindset:

Unshakable Trust:

  • Encourage full and open truth in meetings.
  • Expect the best of everyone. Everyone you hire is talented. Challenge them  to make full use of their skill sets.
  • “Tuesday is Tuesday” (Stick to your commitments.)
  • Take true accountability for your own results, good and bad.

The Pursuit of Truth:

  • Take genuine interest in the truth at all levels.
  • Center conversations on how to be “the best we can be,” not just meeting our  targets and beating our competition.
  • Look way beyond the metrics and never settle for “good enough.” Pre-set  goals are pretty arbitrary, and may blind you to potential lying beyond those  limits.
  • Encourage authentic, transparent and complete two-way communication from  bottom to top, by celebrating the truth whether good news or bad.

Communication that Counts:

  • Keep communication “next action” focused. No dwelling or looking  backwards!
  • End all communications with mutual commitment to action.
  • Check up on commitments, see that delegations are fulfilled, and run  meetings with a forward focus on decisions that help to complete the  commitments. No updates that could be sent by e-mail!
  • Instill a belief in everyone that every communication improves the  relationship.

Focusing on embedding these three habits as a day-to-day mindset will  generate better feedback, particularly from subordinates, that will help you to  materially improve your personal performance, often in 90 days or less. This, in  turn, should support your future career ambitions, because you will be basing  future decisions more on the truth than on the hunches that may come from your  own past experiences. And your team will be 100% behind you, pushing you up the  ladder.

Here is a link to Robert Kaplan’s article. Registration is  required, but it’s free.

David Tighe has been helping his clients create fully engaged employee teams  and more effective leadership skills among executives and middle managers since  1987. He authored Bovo-Tighe’s highly effective Foundation of Excellence  approach to employee development that has been generating measurable ROI for  clients by focusing relentlessly on upfront problem diagnosis and long-term  sustainability with every client engagement. Bovo-Tighe also offers a  performance guarantee to back up their performance claims, a rarity in the  employee development industry.
Find out more about Bovo-Tighe, its  Foundation of Excellence approach and its performance guarantee at http://www.bovo-tighe.com.

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What’s Your Impact?

September 16, 2011 By: azjogger Category: Management, Operations, Workforce

By Bernard Donkerbrook in Leading Effectively, Center for Creative Leadership

Leaders and bosses are used to being listened to. They expect it. Some find it quite satisfying to be the person others listen to and look up to. They enjoy the attention and influence in this role. But being in the spotlight also means taking responsibility for your impact on others.

As boss or executive, you need to remember that you are being observed all the time. Big decisions and actions are front and center, but even small things can have unintended consequences.

Everything you do is observed

Everything you do (or do not do) is observed, analyzed and discussed by your people. What you talk about, include on an agenda and get personally involved with – as well as what you choose to avoid or delegate — sends powerful messages. Your employees then draw conclusions and implications about “what it meant” — whether you meant it that way or not!

Many managers are unaware that their behavior genuinely matters, or are oblivious as to how their behavior may be interpreted by others. For example, maybe you don’t make eye contact with an employee as you walk to the cafeteria; unbeknownst to you, this can be perceived as a sign of disapproval or unimportance, thereby increasing employee anxiety or mistrust. And you thought you were so self-aware!

To better understand the impact you are having on those around you, take a careful look at three things:

What You Say: Of course pay attention to the words, but your impact goes further. What you emphasize, what you repeat and the tone you use all have impact. Are you supportive or critical? Are you sending positive and encouraging messages or demanding, pressuring messages? Is your body language consistent with the words spoken? Remember, your people “listen” beyond the words to what you appear to convey.

What You Do: Your actions send a message of what and who are really important to you regardless of what you espouse. What relationships do you choose to develop and which people do you avoid? Which ones will you listen to and which do you overlook, dismiss or interrupt? Are you warm and open to some people and not to others? How do you listen? Do you have good eye contact when others are talking? Or are you focused on what you will say next? Are you distracted, keeping one eye on your smart phone?

What You Pay Attention To: You send signals by what you recognize, what you reward and whom you reward. The meetings you attend versus those you don’t tell people how you feel about the topic, the person and/or the priority. What you put on the agenda, follow up on or focus on will be given more weight than other projects or issues. Ask yourself: What do I personally get involved with? And what do I rarely pay attention to?

Consider Susan, the CEO of a small marketing company, who believed in the importance of diversity within the company, particularly to reach the range of clients she was targeting for growth. She conducted an appropriate off-site meeting, presented her strong views and expectations at the quarterly management gathering and assigned an implementation team. After that meeting, however, it was business as usual. Susan proceeded to focus on the next client crisis, ignoring the necessary continuing attention that building diversity requires.

Avoid creating a gap between words and actions

Bad manager? Poor leader? Not really. Susan forgot, with the best of intentions, that what she does and what she does not do have a huge impact. She inadvertently sent the message that “other” things were more important than diversity. By creating a gap between her words and actions, Susan undermined her efforts at supporting diversity — and undermined herself as a leader.

Are you getting the idea? Your ordinary actions and behaviors have an impact on the people around you. If you want to be influential as a leader, you have to accept the scrutiny, be highly self-aware and think carefully about the messages you want to send. Psychologist and author Nathaniel Branden says it well when he paraphrases a favorite Spanish proverb: “Take what you want in life — and pay for it.”

Bernard Donkerbrook is a coach and management development consultant based in Ann Arbor, Michigan.

The Limits of Talent

September 16, 2011 By: azjogger Category: Jobs, Management, Training, Workforce

From: Leading Effectively, Center for Creative Leadership

It’s easy to be impressed by the natural leader, the brainy student, the gifted musician or the star athlete. “What talent!” we think. But talent alone doesn’t lead to success, says Carol Dweck, noted psychologist and author of Mindset: The New Psychology of Success. “Success comes with a growth mindset.”

People with a “growth mindset” believe that ability or talent can be developed, says Dweck. In contrast, people with a “fixed mindset” see ability as built-in: “You either have it or you don’t.”

Dweck’s research has shown that our beliefs about innate talent can either support or stifle success. If you have a growth mindset, you are willing to take risks, accept mistakes and seek out chances to learn. You become resilient and view setbacks and challenges as learning opportunities.

The belief that you can’t improve your ability actually stunts achievement. If you have a fixed mindset, you feel the pressure to repeatedly prove yourself in areas of “strength” and you avoid activities and experiences that may reveal weaknesses. As a result, you don’t gain the experiences, perspectives or skills that are needed to succeed at work or adapt to change. A fixed mindset also makes it hard to admit to or correct mistakes.

Growth minded individuals gain self confidence by taking on challenges

Dweck has also challenged the view that innate ability fuels self-confidence. In the short-term, people feel good and confident because of their natural abilities — until setbacks or challenges cause them to question themselves. People with a growth mindset derive self-confidence from the very act of taking on challenges and pursuing them with vigor.

What are the implications of Dweck’s work for leaders? “To succeed in a world where our work is always changing, where challenges are unpredictable and competition abounds, we need to be agile learners,” says CCL’s President and CEO, John Ryan. “We need to apply our new knowledge. Perhaps most of all, we need to believe we can rise to the challenge.”

It takes hard work and real focus

“By taking on a growth mindset, we can learn new behaviors and modify deep-set behaviors at any age,” Ryan continues. “It takes hard work and real focus, but all of us really can learn new and effective behaviors — and help take our organizations to new levels of performance.”

Dweck agrees. “If an organization believes in natural talent, they are not developing the potential talent,” she says. “Not only are these organizations missing out on a big pool of possible leaders, but their belief in natural talent might actually squash the very people they think are the naturals, making them into defensive nonlearners. The lesson is: Create an organization that prizes the development of ability — and watch the leaders emerge.”

Is There a World Without the Performance Review?

September 12, 2011 By: azjogger Category: Management, Operations, Workforce

By Wally Hauck

You may have heard the interesting story “allegedly found in a diary in  Magellan’s own handwriting”, which describes how the South Americans he first  encountered in the early 1500′s could see the boats that his explorers landed  in, but not the ships anchored offshore. As the story goes, only their shaman  was finally able to make out the ships offshore because he was open to the  possibilities of strange things from other worlds.

The story may or not be true but the lesson for Human Resources is valuable.  Being open to very new ideas from different worlds would be very useful for this  important function within an organization.

Performance review is a form of control

In my opinion, the current performance review process and rewards and  recognition are a form of control that is left over from the industrial age and  Taylor Scientific Management methods. Like the South Americans in 1500′s, HR  professionals are having trouble seeing a world without these outdated  management tools.

There are consultants today making a great living claiming the Millennial  Generation is very different and the workplace must adapt to their special  needs. I can agree that their behaviors and beliefs may be different because the  context within which they grew up.

Even I can remember the 60′s and how my  generation felt unique. We expressed ourselves in my new ways because of the  context of the 60′s. We had different music, lots of love, drugs, and anti-war  sentiments. The Millennial Generation has computers, iPods, iPhone, iPads, the  Internet, multi-tasking, social consciousness etc.

Each generation is NOT entitled to it’s own principles

Each generation is entitled to its own behaviors and tendencies. It is NOT  entitled to its own principles. The principles upon which the typical  performance review and pay for performance policies are based are flawed. The  shift from the menial task Industrial Age workplace to the complex system  knowledge age is shedding the bright light of truth on why and how these polices  no longer add value.

They don’t work anymore, not necessarily because of the  generational differences per se but because the nature of work has changed. We  don’t do menial tasks any more. Menial tasks can be done by computers. For  example, if we wish we can shop and then checkout at the grocery store without  even contacting a human.

We need less control and more freedom and choices

To function more effectively in the knowledge economy we need less control  and more freedom and choices. If we want to understand what the millennial  generation needs we can read the book Flow by Mihaly Csikszentmihalyi. They want  the same things we all want including to know why and how our work makes a  difference to others. They want challenge, feedback, a sense of progress, and a  chance to focus on their work. They want to use their creativity and they want  freedom.

These principles of motivation don’t change over generations and they  don’t get satisfied with rewards and recognition and they certainly can be  damaged by the typical performance review. That is why as many as 60% of people  see either no value or see negative results immediately after participating in a  performance review.

I am hopeful HR professionals can begin to see the ships off shore soon.  Those ships are from the new knowledge economy and they don’t carry policies  that include the typical performance review or the typical pay for performance  policy.

Learn how to improve employee engagement in your team:
http://www.wallyhauck.com/

Learn to improve leadership skills:
The Art of Leading: 3 Principles for  Predictable Performance Improvement
http://www.wallyhauck.com/page.asp?PageID=10041

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B2B Marketers Yet to Connect Financial Metrics to Marketing Campaigns

September 01, 2011 By: azjogger Category: Financial, Marketing, Operations

From: e-Marketer

Greater ability to demonstrate efforts vs. financial impact of marketing programs

According to Sagefrog Marketing Group, 68% of US business-to-business (B2B) companies allocate 5% or less of their company revenue on marketing. For an enterprise-level company, this could mean millions of dollars. But for SMBs, marketing money could be much tighter.

Although April 2011 data from Forrester Research suggested companies with 100 to 499 employees tend to allocate a slightly higher percentage of their company revenues to marketing than companies with more than 1,000 employees, these percentages still remain only a tiny wedge of total company revenue.

Given how tightly B2B companies tie marketing budget to company revenue, one would assume the majority of companies are closely measuring the effect of their marketing efforts on their bottom line.

 

Only one of three B2B marketers now report financial metrics to management 

However, research from Lenskold and the Pedowitz Group indicated only about one in three B2B marketers worldwide report financial-contribution metrics to senior management.

Though a third of B2B marketers track revenue metrics associated with marketing-generated opportunities, closed deals and percent of total sales, 35% said they do not report any financial-contribution metrics to executives.

Slightly fewer (33%) did not track return on investment (ROI) at all this year—a percentage mostly unchanged since 2009, indicating little movement on the part of B2B companies worldwide toward holding their marketing departments more accountable for the company’s bottom line.

 Marketing-performance related metrics is the norm now

For now, it appears marketers are more likely to be held accountable for marketing-performance-related metrics. More than half (58%) report the number of marketing-qualified leads to senior management and 48% track the number of opportunities generated. Far fewer B2B marketers report lower-funnel metrics like percent of opportunities converting to closed sales (40%) and number of days from lead to closed sale (20%)—a particularly important metric to understand for proper campaign flight and window of measurement.

Undoubtedly, these types of metrics are much easier to track and report than financial-related metrics that require a closed-loop reporting setup that takes time, effort and financial investment on the part of marketers and internal stakeholders. For example, the marketing department must work closely with sales to align metrics and often must invest in CRM technology or software to accurately track campaign influence through the life of the sales cycle.

Those B2B marketers who are able to move beyond performance-related metrics will not only be able to better justify their existing efforts, but also their future marketing budgets.

For complete data charts and story, go to e-Marketer.com

Brands Turn to Facial Recognition Tools

September 01, 2011 By: azjogger Category: Marketing, Technology, Workforce

From: World Advertising Research Center (WARC)

Brand owners such as Kraft and Adidas are considering making use of facial recognition technology in a bid to provide shoppers with more targeted information in stores.

Intel, the technology company, is one of a number of firms that has created software capable of scanning the faces of consumers, and then determining the approximate age and gender of the person concerned.
Christopher O’Malley, director, retail marketing, of Intel’s embedded and communications unit, told the LA Times:  ”You can put this technology into kiosks, vending machines, digital signs. It’s going to become a much more common thing in the next few years. 

Adidas, the sportswear manufacturer, is working with Intel to test digital “walls” in several UK and US stores, displaying certain products on screens depending on a shopper’s specific profile. For example, a female consumer in her fifties would be shown a range of Adidas goods, roughly split between 60% footwear and 40% of other items from its portfolio.

“If a retailer can offer the right products quickly, people are more likely to buy something,” Chris Aubrey, Adidas’s vice president, global retail marketing said.

Kraft, the food group, is also in negotiations with a supermarket chain, which it did not name, about the possibility of trialling kiosks that achieve similar objectives. “If it recognises that there is a female between 25 to 29 standing there, it may surmise that you are more likely to have minor children at home and give suggestions on how to spice up Kraft Macaroni & Cheese for the kids,” Donald King, Kraft’s vice president, retail experience, said.

Japan has enthusiastically adopted the technology

Facial recognition tools have been more enthusiastically adopted by companies in Japan, where Universal Studios has employed a system provided by NEC to identify annual pass holders, and thus speed up their entry to its theme park.

“It’s not just [for] clothing stores or restaurant chains,” Joseph Jasper, of NEC’s corporate communications division, said.

Google and Facebook has developed tools for online photos

Facebook, the social network, has developed equivalent tools for online photos, as has Google, which produced software that took the face of someone in a picture and searched the web for images of the individual, but then opted against rolling it out.

“As far as I know, it’s the only technology Google has built and, after looking at it, we decided to stop,” Eric Schmidt, Google’s chairman, said earlier this year. “People could use this stuff in a very, very bad way as well as in a good way.”

Data sourced from Los Angeles Times; additional content by Warc staff, 25 August

What Does Your Team Need?

September 01, 2011 By: azjogger Category: Management, Operations, Workforce

From: Leading Effectively, Center for Creative Leadership

Several years ago, an EVP of a Fortune 100 company pulled together a team of HR directors from across several divisions. Their assignment was to develop and implement a new HR process across the organization. The problem? Vague goals and unclear direction.

A product team for a large multinational company was in the process of launching two new products in North America and Europe. In the wake of a recent restructuring, the 18-member team struggled with divided loyalties and new pressures. Communication was poor, meetings were unproductive and progress stalled.

Competition was fierce among the functional and business unit leaders that made up a senior team in the global firm. Team members wanted to be on the team because of high exposure, but none of them wanted the other team members to interfere in their own divisions or functional areas. With low trust and high competition, conflict and dysfunction ruled the day.

Each of these teams faltered — but each was able to recover.

“Teams may be challenged by their assignment, but the work context and interpersonal factors are powerful realities, too,” says CCL’s Laura Quinn. “Effective leadership — on the part of the team manager or sponsor and on the part of team members — allows teams to meet those challenges and have a positive impact on the organization.”

Participants in CCL’s Leading Teams for Impact program (and in customized team programs or team coaching initiatives) learn to zero in on specific team needs. “Teams have different needs when they are in planning mode than they have during action phases,” Quinn explains. “They have interpersonal needs as well.”

Planning-Phase Needs. This phase takes place both when the team is planning actions it is about to take or evaluating the impact of actions it has just taken. New teams, re-configured teams and floundering teams benefit from giving time and attention to six planning needs:

  • Team charter. Are overall objectives, resources and constraints defined and clear to all team members?
  • Goals. What are the measurable team outputs and related milestones?
  • Team norms. What standards of behavior do team members agree to? How will they handle routine issues, such as how work is divided or how disagreements are to be resolved? Team norms also help members address unexpected or complex situations.
  • Task performance strategy. What is the overall approach the team will take and what key actions are needed to achieve goals?
  • Shared understanding. Do team members have a common perspective? What key assumptions may affect performance? Teams can be easily tripped up by different beliefs about the challenges the team faces, the tools or resources available or the desired working relationships among team members, for example.
  • Team memory. What relevant knowledge, information and skills do team members have or can access? What gaps exist?

Action-Phase Needs. When teams are in action — engaged in activities that directly lead to goal accomplishment — they also have six needs:

  • Monitoring output. How does the team track and communicate progress?
  • Monitoring systems. What methods or resources are available for tracking people, budgets and information – and for keeping up with stakeholders, markets or other external factors?
  • Coordination. How does the team prioritize and sequence key activities and events?
  • Communication. Do team members communicate openly with each other? Does the team experience a high-quality exchange of ideas and information?
  • Monitoring team behavior. How is feedback given to team members?
  • Maintaining boundaries. How and when does information flow with other groups or units?

Interpersonal Needs. In addition to needs that arise in the planning and action phases, teams have four interpersonal needs:

  • Motivation-building. Do team members have a sense of personal accountability for performance? Is the team cohesive and motivated?
  • Psychological safety. Is there a sense of trust on the team? Are team members able to speak their minds, knowing they will be respected and listened to?
  • Emotion management. How does the team handle emotions? Setbacks, frustration – even overconfidence – can cause an emotional strain among team members.
  • Conflict management. Do differences of opinion prevent the team from meeting its goals? Does the team allow healthy debate while avoiding personal attacks or acrimony?

“When team members know about these needs, they have a way to identify and discuss what is working well and what isn’t,” says Quinn. “Teams can then be more focused and proactive in making changes that will lead to better team performance.”

This article is based on “Developing Team Leadership Capability,” by Frederick P. Morgeson, Dennis Lindoerfer and David J. Loring in The Center for Creative Leadership Handbook of Leadership Development, 3rd Edition, and CCL’s Leading Teams for Impact program. Look for more “Leading Teams” tips and activities in upcoming issues of Leading Effectively.