Business Counsel Associates

Archive for the ‘Technology’

Mobile Website vs. Mobile App

August 23, 2012 By: azjogger Category: Marketing & Sales, Operations, Technology

By Jordan Paraso

What is a mobile website? What is a mobile app? Are they the same thing?  These are some of the common questions I hear from clients in this new age of  the smart phone and tablet. If you aren’t technically keen on the subject,  confusion between the two is inevitable as they are similar and yet  different.

 Mobile websites can be accessed on multiple mobile platforms

The Main Differences A mobile website is a specialized version of your  current website that is optimized for your smart phone or mobile device. Since  smart phones have smaller screens and are touch-based devices, having a version  specifically for mobile devices will give your users a much better browsing  experience. Mobile websites can be accessed on multiple mobile platforms (such  as iPhone, Android, Blackberry, etc.) because only a web browser is required to  access the mobile website.

A mobile app is a software application that you download (from the App Store  or Android Market) and install on your mobile device. A mobile app can be  practically anything from a calendar, a video game, an online bank account  manager and even a website. Mobile apps have to be written specifically for a  mobile device platform. For example, an iPhone mobile app will not work on an  Android phone and vice versa.

Navigation and browsing much faster on mobile websites

Which one do you need? Do you need both? With smart phones becoming more  affordable and wireless speeds getting faster, having an alternative mobile  website is eventually going to be the norm. The main reason is because of  usability and speed. Normal websites are designed for use with larger screens  and a mouse/keyboard. They are also created with faster Internet connections in  mind. Mobile websites take advantage of the smaller screen and touch-based  nature of the device making navigation and browsing much easier and faster. They  also require the file sizes of the images and other website content to be  smaller for faster downloads.

However some websites might have special features that would make more sense  as a mobile app or might only work as a mobile app. Types of websites such as an  e-commerce website or bank websites are good examples. Take for example Chase  (m.chase.com). You can log into your account online using their mobile website  to access your account or you can download the Chase mobile app. Are both really  necessary? In this case I would have to say yes. I tried accessing my bank  account using both methods and here are the results from this quick test:

Mobile Website:

  • Pros: Accessible through any web browser on any mobile  device, don’t need to download/install anything
  • Cons: Slower, less responsive. Have to use web browser to  navigate there first (or use bookmarks). Can’t use built-in camera to take  pictures for deposits.
  • Mobile App:
  • Pros: If used frequently, much easier and faster to use,  requires single tap to access (after installed). More responsive because of  native device code. Takes advantage of built in camera to make deposits.
  • Cons: Must download and install first. App must be written  and approved for specific device(s).

The only real downside to using the mobile app is that you have to download  it and install it first. After that part is completed though, the mobile app is  much faster and more responsive than its mobile website counterpart. So if you  are frequently managing your account online, using the mobile app makes total  sense. The main advantage of using the mobile website is that you could quickly  check your account on any mobile device without the need to install anything.  For example, you need to make an online payment with your account on your  friend’s phone because your phone’s battery is dead. Since your friend has a  different bank and doesn’t want you to install anything on his phone, using the  mobile website to make the payment is the best and only option.

Mobile app is only compatible with the platform it is created for

Other factors to consider are time/cost and compatibility. Mobile app  development costs considerably more and takes longer then mobile website  development. A mobile app is only compatible with the platform it is created  for. If you want your app to work on an iPhone, Android and Blackberry, three  different apps will need to be developed. Where with a mobile website, a single  version will work across all mobile platforms.

Summary Most websites will do just fine with just having an alternative  mobile version of the website. Depending on the website, its content, and  features, however, having a mobile app as well could be highly beneficial.  Sometimes it all depends on the amount of usage a particular area of the website  is being used. For example, there could be a part of the website where users can  book and make appointments. With data analytics you find that this part of the  website gets the most traffic is being used most frequently. Creating a separate  mobile app specifically for booking and making appointments would be a viable  alternative for your users as it will most likely get downloaded and  used.

Jordan Paraso, Web Developer at Bop Design Bop Design is a San Diego Web Design and Marketing Agency Bop Design is a  boutique marketing communications firm. We express your business’ values through  branding, advertising, print design and custom web design and development. We  also help attract your ideal customer through affordable seo services and search  engine marketing. Our focus is on small businesses that want an external team of  marketing specialists to help give their brand an edge in the marketplace.

Download our new white paper ” Marketing 101: Marketing for Success ” today!

Article Source: http://EzineArticles.com/?expert=Jordan_Paraso

Which SEO Techniques are Most Effective?

August 21, 2012 By: azjogger Category: Marketing & Sales, Operations, Technology

By Mark Kaninov

The search algorithm that determines which SEO techniques matter the most  periodically is a shifting dynamic that generally tries to thwart bad  techniques, while rewarding good ones. As a rule; anything that promotes subpar  content on the Web or tries to cheat the search engines for advertisement clicks  is considered a bad method. On the other hand, any technique that ultimately  rewards advertisers by converting traffic to leads is considered a good  method.

A Changing SEO Landscape

Although the methods of ranking well change from time-to-time, with some  coming into prominence for a period while others fade into the background a bit,  there are tend to be a few that remain powerful no matter what. Online marketing  trends never seem to affect having strong, well-written and informative content  on your blog or website, because this is what Google wants most of all. Content  marketing is always going to provide advertisers with the best kinds of traffic;  the kinds that convert because they’ve been duly informed about the product or  service, instead of tricked into clicking an advertisement. Consider these SEO  methods that are generally effective for creating and maintaining a strong  online presence:

Article Writing and marketing. This method will always be worth something in  SEO, because it creates valuable backlinks, as well as drives traffic directly  to your site when the articles are well-written and informative. A  professionally-constructed website, with proper HTML tags and anchor text and a  powerful internal linking structure. These things are completely for the search  engines, which will rank your site higher if they’re properly put into  place.

Meta tags, Header tags and Title tags help interpret your website in the best way

Following from the above, there are some very important behind-the-scenes  work that must be done to really make your website perform; most of this stuff  is never seen by visitors – but the results they have on your website most  certainly are visible. Meta tags, Header tags, Title tags and more are what make  the skeleton of any website so that it can be interpreted in the best way  possible by your web browser.

Link building activities such as blog commenting, guest blogging, banner  advertisements and more help build your website into a community for multiple  keywords, which means more services and products, which translates to more  traffic.

Social sites can help build a network of followers

Social media builds backlinks at a slower rate than all the others; yet, it  has the potential to be the most powerful single method product promotion.  Making good use of the biggest social sites can build a loyal network of  followers, who then propagate word of your business through their own social  networks, opening you to the possibility of exponential growth.

Once you’ve found a professional to implement all of the above practices,  then the foundation for future improvement can be laid with the use of SEO  tracking. This will enable you to tweak your marketing channels to help your  weaker points match your stronger ones, by understanding where traffic is coming  from. Of course, it will also allow you to strengthen the methods that are  already working so well for you. The point is, there are many things you can do  to spruce up your website, which is the portal to your company. The sky’s the  limit when it comes to online promotion.

The articles I provide can be viewed in their natural blog setting here: http://blog.etech7.com/blog

Article Source: http://EzineArticles.com/?expert=Mark_Kandinov

Using Computer Monitoring Software to Monitor Internet Use

May 22, 2012 By: azjogger Category: Management, Operations, Technology

By Thomas Galvin

Although there’s no doubt that the Internet has greatly enhanced day-to-day  business transactions for many organizations, it also comes with a downside-and  that is the increasing use of the Internet by employees for personal reasons  during business hours. In fact, recent studies show that of the 87 percent of  employees who are using the Internet for personal reasons while they’re at work,  53 percent do it every day. With those types of statistics, you can easily see  the magnitude of the problem.

Many employers believe that the answer to solving the problem lies in the use  of Computer Monitoring Software. While this type of software may be effective in  tracking inappropriate use of the Internet, it’s also very invasive. In fact,  many of these products fall into the “spyware” category. And when employees  discover that their employers are using spyware to keep track of their  day-to-day activities, it creates a lack of trust between employee and employer,  not to mention the damage it does to employee motivation.

                            Smartphones offer another avenue 

Even if a business owner or manager does decide to use one of these products  to track Internet use, it still will never be completely effective because of  the increasing use of smart phones. More and more employees are carrying their  smart phones with them every day. And with the recent wave in popularity of  social media sites like Facebook and others, it’s easy to imagine how frequently  your employees are checking Facebook, LinkedIn and other social media sites.

If  they’re not engaging in this activity on their workplace computers, they’re  still engaging in it on their smart phones.

So rather than using software to track how unproductive an employee is, we’re  suggesting using another type of software to track the employee’s productivity  instead. Imagine a software package that enables you to measure how long the  employee is engaged in productive work on the computer. That product would  provide an activity monitor of sorts to allow you to measure productivity  without the invasive tactics used by spyware.

Over 30- million people telecommute every week

This type of solution becomes even more important as the number of people who  telecommute continues to increase each year. A recent study indicated that 30  million people or more telecommute every week, at least on a part-time basis. If  you think it’s difficult to track employee Internet use in the workplace, just  think of the challenge involved when the employee is working from home!

What  employers really need is a non-invasive monitoring tool that would act as an  activity monitor for employees no matter where they work. Chances are that if  employees know their work is being measured, they will be more motivated to  increase their overall productivity.

Find Computer Monitoring Software and Computer Monitor Software related  information at mysammy.com

Article Source: http://EzineArticles.com/?expert=Thomas_Galvin

The Architecture of Cloud Computing

May 22, 2012 By: azjogger Category: Marketing & Sales, Operations, Technology

By Peter Meinertzhagen

When discussing the architecture of cloud computing, it is the architecture  of the software system (the model that describes the structure and behaviour of  the system) that is involved in the delivery of a cloud service that is being  referred to.

The simplest way of looking at a cloud system is to divide it into  two parts: the front-end, and the back-end. When looking at the benefits of  cloud computing, we can see that one of the benefits is the lack of a necessity  for an expensive on-site infrastructure because that part of the system is  managed by the cloud provider, and a front-end/back-end division can allow for  an easier way of explaining the advantages.

It is also very important to point  out that the architecture of different cloud services differ so this article  will attempt to generalise the model.

The front-end of a cloud system is the cloud platform, which  is the side that the user sees. The only hardware that is required at the  front-end of the system is a computer (or computer network) that has access to  the internet – the vast majority of the time it is with the internet by which  the front-end and back-end communicate with each other.

Depending on the  particular cloud system, the interface or software that the user uses to access  the service can vary, but the simplest (and one of the commonest) examples is a  web-browser. An everyday example of this is web-based email accounts – the user  uses a browser to connect to their email account, whilst every other part of the  system is handled in the back-end by the provider.

It is also possible for cloud  services to require a more specialised program for users to connect to the  cloud.

The back-end of the cloud system is the cloud itself. The  cloud consists of a number of different parts which can generally be broken down  into: the storage, the service and the infrastructure. The storage is where all  of the users data is stored and is much larger than would be normal with an  on-site system because the cloud provider has to ensure that the data is very  securely backed-up in case of data loss.

The service is the program or  application that the user is accessing, which can practically be anything at all  – the only limiting factor is the speed of the users internet connection, and as  it increases for the majority of the people using the internet we will begin to  see more and more sophisticated cloud services. Lastly, the infrastructure is  the servers, computers and hardware that holds the cloud together.

To find out more about IT and web-based solutions, please visit http://www.tricostar.com.

Article Source: http://EzineArticles.com/?expert=Peter_Meinertzhagen


What You Should Know About Security

May 14, 2012 By: azjogger Category: Management, Operations, Technology

By Daniel Cogan

There are basically four types on security. These are physical security,  access control, surveillance systems and intrusion alarms. These four areas make  up most of the security world. Understanding each of these areas and knowing how  they can help you will allow you to better protect your business, facility or  institution.

The first area is physical security. This starts at the most basic forms of  security which are the doors and mechanical locks that prevent people from just  going anywhere and entering secure areas. There are many types of doors for both  interior and exterior applications and depending on the application ensuring a  well-constructed door is the first step to good security practices. But in order  to hold the door closed there needs to be some type of lock.

Keys locks and  basic mechanical push button locks are the most common types of security used to  this day. These locks are inexpensive and depending on the lock can provide a  good amount of safety and security. Using higher security locks that offer added  security features such as restricted keys, and reinforced strikes are preferred  when trying to increase your security.

The second is access control. Access Control can be a single point of access  or thousands but it electronically restricts people from entering secured areas.  Basic types of access control are keypads that provide PIN access codes to  enter. The most common type of access control in today’s market sn called  proximity card access control. This is a credit card sized card that when held  up to a reader (typically within 2 to 6 six inch away) the card transmits a  secure code which is then determined by a security system whether access is  allowed or not. Other types of access control technologies are smart cards.

Smart Cards are very similar to proximity but the cards contain a much larger  amount of information which can easily be changed by the security system or  other systems that may interface with the card. This technology, over the last  few years has begun to increase in popularity mainly due to the government’s use  of a Common Access Card or CAC which is a smart card. The most advanced type or  access control is called biometrics. Biometrics utilizes human characteristics,  such as fingerprint, hand print of facial recognition to determine who a person  is and what access rights they have in a security system. This technology is  somewhat expensive compared to proximity but many times is used in combination  with proximity or smart cards for higher security areas.

The third area is surveillance systems or closed circuit television (CCTV)  systems. This level of security uses cameras placed at strategic areas to  capture video for live display and archived playback. There are many  technologies used in today’s camera surveillance systems, analog or cameras  using coaxial cable or IP cameras which use Ethernet cable. The days of  recording to standard tape are almost completely gone and have been replaced by  digital video recorders (DVRs) and network video recorders (NVRs).

The  difference between the two is a digital video recorder is based on using analog  coaxial cameras and a network video recorder using IP or network cameras. Some  of today’s recording system are taking advantage of both technologies and have  been deemed “Hybrid” systems. These systems allow you to use both older legacy  coaxial cameras and still being able to take advantage of the latest IP network  cameras.

The fourth and final area of security is the intrusion alarm system or  burglar alarm system. These systems are commonly used in both homes and  businesses across the country. They can be relatively inexpensive depending on  the size and functionality and provide a good quality level of security. These  burglar alarm systems use different detection devices such as, motion sensors,  door contacts, glass break sensors, and inputs switches such as panic buttons to  detect an intruder.

The signals from the devices are transmitted to a central  control panel which then communicates to a central monitoring station. The  central monitoring station is a location that receives the alarm signals from  the control panel and then contacts the police, fire or emergency services and  dispatches then to the location of the alarm.

These four areas of security are what make up a very large industry. These  systems are used in homes, commercial locations and institutions to protect  people, property and assets on a location. If you are looking to increase your  security use these systems in combination to create a good security  foundation.

Daniel Cogan is the president of Access Security Corp., a security firm that  provides commercial and enterprise integrated security systems Access Security has been installing and  services security systems for the Philadelphia metro area for over 38 years.  Daniel Cogan personally has over 15 years experience in the design,  installation, and servicing of surveillance  camera systems both IP cameras and analog, as well as access control, and  intrusion alarms.

Article Source: http://EzineArticles.com/?expert=Daniel_Cogan


Wi-Fi Hotspots Pose a Threat of Identity Theft

May 14, 2012 By: azjogger Category: Management, Operations, Technology

By Dave Ostler

There is a lot of buzz lately in the media around Wi-Fi hotspots. Most likely  you have been using one to access the internet to do some web browsing, checking  email, chatting or banking or shopping online. A Wi-Fi hotspot is an access  point set up in a public area, such as an airport, hotel, restaurant, cafe or  shopping mall.

These hotspots enable you and others to join their network to  access the internet; although it is very easy to connect to hotspots, what  you don’t know is if it is secure and safe to use.

Is the network Secure? 

Last month, PC World predicted some of the biggest security threats in 2012.  One of those is targeting laptops and mobile devices and their vulnerability in  Wi-Fi hotspots. It’s surprisingly easy for hackers to eavesdrop, or even create  a fake hotspot, to lure unsuspecting users into their trap where most identity  theft occurs.

Laptop and smartphone users may not realize it, but they are storing a lot of  personal data on their computers and phones and they are transmitting that same  data across unsecured wireless networks. All that information: names, birth  dates, credit card numbers, banking PINs, is just a treasure for cyber-criminals  who’d love to get at it through an unsecured Wi-Fi network. Compounding this  treasure is the fact that laptop users and many smartphone users are unaware  that their computers and phones are storing all this information, meaning that  even losing their laptop or smartphone can spell big trouble for their  identity.

A recent Experian survey found that only 30 percent of smartphone users take  advantage of public Wi-Fi hotspots, which generally are unsecured, the survey  also found that 50 percent of smartphone users are completely unaware of this  problem. Imagine if the smartphone your employee is using is sending a  confidential company email or making a purchase on the phone using a company  credit card.

An electronic cyber-criminal who gets a hold of that information  can cause serious problems for both your employee, and your company.

One billion smartphones by 2014

The number of smartphone users is expected to exceed one billion by 2014;  cyber-crimes against smartphones could turn into a lucrative business for  criminals unless users and businesses do something about it. A typical password  can be breached in 5 seconds or less, with 37 percent of smartphone users  thinking that a password is all they need for a network to be secured.

What is even more troubling about passwords is that some of the most common  passwords are some of the easiest for criminals to break. Some of the top ten  common passwords are; ‘rockyou’, ‘princess’, ‘123456’, ‘iloveyou’, ‘password’,  and ‘abc123’. No wonder 65 percent of people worldwide have been a victim of a  cyber-crime! How can passwords like that be considered secure?

The biggest  danger in all of this is that many laptop and smartphone users don’t see any  danger in using a public Wi-Fi network until they become a victim of identity  theft. This thinking is a serious problem that needs addressing and public  awareness and education is the best method.

Set up your own personal network

One way to protect your business and your employees from those unsecured  Wi-Fi hotspots is to set a personal network of your own called a virtual private  network, or VPN. This network is a centralized telecommunications infrastructure  that requires users to be authenticated and data to be encrypted.

A VPN is much  more secure than a typical public Wi-Fi network because fewer people are using  your specific VPN, and even if someone does get unauthorized entry, the hacker  will not be able to read the data because it is encrypted at such a high  encryption rate. A VPN also provides the same convenience of remote connection  to the Internet as a public Wi-Fi network.

VPN’s provide encrypted data and antivirus protection

If you are interested in setting up a VPN simply do a web search for “VPN”  and the most popular VPNs will pull up in your browser. VPNs are easy to use and  are available for computers, smartphones and tablets. VPNs also provide  antivirus protection as well as encrypting your data. Be sure in selecting a VPN  that the provider your reviewing has the following functionality:

  1. Includes B2B plans.
  2. Dynamic IP address encryption, tunneling protocol and server rollover.
  3. VPN speed is unlimited.
  4. VPN bandwidth is unlimited.
  5. VPN does not track usage.
  6. Includes multiple web-capable mobile devices and various operating  systems.
  7. Corporate grade 1024-bit encryption data security.
  8. Built in software warning message when surfing the internet  unprotected.
  9. Third party certification and proof of protection such as Spinci  authenticating the VPN provider.
  10. 24/7-365 customer support.
  11. Domestic and international servers.

These features are the essentials in selecting a quality VPN provider,  knowing you have this functionality will give you peace of mind and the  confidence knowing when your connected to your VPN your protected.

Lastly, it is important to educate your employees about those dangers, but an  even better way is to open up a VPN for your employees to use when conducting  business on their laptops and phones. This way, businesses don’t have to worry  about the strength of the passwords, or where employees are using their laptops  and phones, or what kind of data employees are storing on their laptops and  phones. All internet activities can be done securely on a VPN.

PC World article: http://www.pcworld.com/article/242174/2012_in_security_rising_danger.html.

Experian survey: http://www.prweb.com/releases/2011/01/prweb4968294.htm

Article Source: http://EzineArticles.com/?expert=Dave_Ostler

Mobile Marketing– Making a Splash for Small Business

May 07, 2012 By: azjogger Category: Marketing & Sales, Operations, Technology

By Pat King

Mobile Marketing is a method of establishing communication with the targeted  consumer through mobile device. Medium of communication used is simple marketing  text, encouraging the consumer to visit their mobile website or motivating them  to participate in an audience based campaign. Few of the tools of the business  and some of the concepts used in mobile marketing are MMS, USSD, Bluetooth,  infrared, wireless social media, mobile internet, and mobile applications.

Mobile Marketing not only enables people to connect to internet through their  cell phones, but also strengthen various communication medium in easy and  efficient channels. It is cheaper than traditional marketing resources for both  marketer and consumer. It is simple for any of the age group to understand the  advertisement spread through mobile marketing.

Mobile Marketing Fairly New to U. S. 

In United States of America, mobile marketing technology was not used widely  until few years back. In June 2008, cell signs reported that every month  approximately seventy five billion of mobile marketing texts were sent. Number  of mobile users is double of active email users in the country. These mobile  marketing texts were read within fifteen minutes and response comes within an  hour compared to email in which for a response it may take months.

In thirty countries ratio of population to number of mobile device is 1:1.  Eighty percent of population in United States are active mobile user. Sixty  percent of earth’s population which is about four billions are using mobile on a  regular basis. China itself has more than four hundred million subscribers.  These facts proves that mobile marketing has a wide scope in world of marketing  and it is a only medium which provides easy path for the companies to market  their product directly to the customer. Coverage of mobile network connections  is continuously increasing and with that number of subscribers is also  increasing. Ninety percent of these connections are prepaid.

Customers can be easily engaged

Mobile SMS Marketing is an exciting method in the world of marketing. It  provides meaningful method to reach the targeted audience at the right time with  the best offer in form of SMS. The effectiveness of SMS marketing can be  determined by the fact that majority of people can’t live without SMS. We keep  sending text at every minute. It proves the ability to achieve instant access to  the targeted customer anywhere and anytime. SMS marketing is a new communication  medium to increase the response rate in a marketing campaign. It also means that  customers can be easily engaged.

There are several interesting methods of SMS marketing to boost your  business. The first one is to distribute vouchers or coupons through SMS. This  can increase the sale rate of a business. It also attracts lot of customers to  open sale. These SMS coupons can be easily redeemed at any outlet of a specific  business.

Alerts, updates and reminders about appointments are an excellent method for  service providers and attract customers to increase sales. For example a car  repairing company is sending a SMS to its client reminding about servicing of  their car. Even several banks and cellular network providers are using this  technique to provide several easy features to their customers.

A very interesting and fruitful idea is inviting bid for auction of  particular product through SMS. Companies invite bid on product such as  electronic items, washing machine, television, mobile phone or car. The winner  of auction is the person with the lowest and unique bid. Through this kind of  SMS marketing, companies can attract attention of customers to a specific  product.

Bluetooth has limited reach, but can be effective

There are few interesting methods for mobile marketing. One such method is  marketing through Bluetooth proximity. Bluetooth has a limited reach among  audience. Mobile user can send ads, images, business card and it also contact  people through audio without need of their mobile number. This kind of mobile  marketing is used in trade shows, activities and events in which customer’s cell  phone are in close proximity of Bluetooth device.

Mobile phone applications are very interesting tool in the field of mobile  marketing. Majority of people uses mobile phone to find cooking recipes, ATM  location or location of an address. There are mobile applications available  which meets all kind needs. Popularity of mobile application has recently grown.  There are several reasons behind the increased popularity. Reasons such as  development of smart phones and popularity of smart phones among mobile  subscribers are responsible for increased popularity of mobile application.

Companies are targeting these mobile applications to sell and market their  product. This marketing strategy provides spectacular experience to their  consumer which is relevant to the marketed product. Companies achieve their aim  by offering new benefit, rewards, creation, entertainment, collaboration and  communities to the mobile user for daily requirements. For example, amazon is  offering a new mobile application which allows shoppers to search products by  uploading photo of what they are willing to buy.

Females, in general, do not ignore or delete mobile messages

Various companies are offering their customers free downloads of ringtones,  wallpapers, mobile games and tagging advertisement with each of these feature to  market their product. Effectiveness of SMS mobile marketing is evident with the  fact that thirty seven of urban population receives SMS marketing such kind of  products. Thirty six percent of urban population receives SMS related to  entertainment, media companies, news and music.

May be few males ignores or delete such marketing oriented messages but  females doesn’t do such kind of thing. According to a research females tries to  enquire further about marketed product by interacting with customer care or  straight away approaching the store. But males are very much interested in  utilizing free coupons and discounts offered through SMS.

So we can understand the fact that SMS is widely used all over the world to  advertise products. Several companies are taking tactical advantage of this  excellent medium by advertising their products and offers.

Mobile marketing produces higher response rates compared to other marketing mediums

Mobile marketing is an interactive and meaningful medium to interact with the  customers. It also gives instant access to customers irrespective of time and  location. Mobile  Marketing produces higher response compared to other marketing medium and  communication medium. If your company is not utilizing this weapon to sell your  product then straight away go for mobile marketing and see the  difference.

Pat King has been an innovator in the Internet Marketing business since 2007.  Pat works with many companies to help them build a high powered online presence  for their businesses. Pat’s goal is always to build a long term relationship  with his customers by consistently going above and beyond to ensure that they  are getting most our of his services. In the past year Pat has made Internet  Marketing for small businesses his number 1 priority simply because his passion  is to help small businesses be more successful. Pat has re launched is company  Premier One Marketing and offers a wide variety of cutting edge products from  state of the art web design, email marketing, social media, mobile marketing and  most recently has launched one of the most cutting edge products in the industry  which is a All In One Marketing platform that allows you to market to your  customers and leads through a 5 multi channel platform making your marketing  efforts much more efficient and effective.

For more information about his services you can check out http://www.PremierOneMarketing.com to see all the services  offered.

Article Source: http://EzineArticles.com/?expert=Pat_King


How Much is Your Patent Worth?

May 07, 2012 By: azjogger Category: Financial, Management, Marketing & Sales, Technology

By Brian Frank

How does industry value a patent or a patent application? The short answer is  it “depends”. It depends on several factors such as what type of industry your  invention falls into (ie: a new drug patent will be valued in a different manner  than a new software patent). However, there are some fundamental valuation  techniques that are used across all industries. The two most common are:

1. Estimated future income (also called discounted cash flow or  “DCF”)

2. Market comparables or “market comps”

Let’s start with the income approach or DCF since it’s a little more  complicated. This valuation approach tries to estimate how much income your  patent will generate over its life (usually 20 years). There are many things  which go into this calculation such as;

-market size and growth rate (how many customers are there in years  1-20?)

-market penetration (how many of these customer will by your product?)

-market penetration curve (will more customer buy your product as your brand  grows?)

-costs (how much does it cost you to produce your product?)


-net income (essentially your profit per year)

-discount rate (this accounts for risk and the time value of money)

You can essentially use the categories above to build a spreadsheet that  projects the amount of profit (net income) your invention will hopefully make  over the life of your patent. You then use the discount rate which is a  percentage such as 10% that accounts for risk and the time value of money (since  a dollar earned 20 years from now is less valuable than a dollar earned today).

You use all these numbers to calculate the estimated value of your invention in  today’s dollars. This is called the Net Present Value or NPV and investors love  to talk about NPVs.

Don’t worry! There is an easier method.

The market comparable or “market comp” method should be familiar to most of  you since that’s what is commonly used to price your house or a piece of  properly. Just like you can value a house based on how much a similar house in  the neighborhood sold for, you can do the exact same for a patent. When looking  at a house you would have to account for things like; square footage, number of  bedrooms, lot size, etc.

When valuing a patent based on a comparable, you would  have to look at the actual deal or transaction that took place. Was the deal for  world-wide rights? How long was it for? Was it an exclusive deal or a  non-exclusive deal?

It’s extremely unlikely that you will find an exact match for your patent or  the type of deal you are trying to do but you can sometimes get close enough to  put a rough value on your patent. So where do you find these comps?  Unfortunately that’s the tricky part. There are companies that will sell them to  you for a hefty price and consultants that will charge you to do this work. If  you want to try to find some yourself, one method that I use is trying to find  deal terms from publicly available sources such as United States SEC filings.

All public companies must file financial documents with the United States  Securities and Exchange Commission or SEC. Often times these filings will  include patent purchases or patent license agreements. So if you can identify  some public companies in your invention’s area, you can access their SEC filings  and search for terms such as “patent” or “license” or “royalty”.

Another method is to do very specific google keywords searches for “company  name + license agreement” or “company name + royalty”. If you play around with  google long enough you will eventually find some agreements for patent purchases  or license deals that may be useful to you. This takes some time and practice to  master.

A third option is to look at company press releases. Often times the  companies involved in a patent license or sale agreement will post this  information as a press release. Your google search should pick those up but  sometimes it doesn’t.

As you can see there are several ways to value a patent or patent  application. It should not matter which method you choose but you should at  least use one of them. It is always good to have solid data and reasoning behind  why you think your patent or your invention is worth a certain value.

Learn how to patent an idea and view provisional patent examples to help you get started with your  patent process.

Article Source: http://EzineArticles.com/?expert=Brian_Frank

The Mobile Web and Why It Should Matter to You

April 14, 2012 By: azjogger Category: Marketing & Sales, Technology

By James Peltier

You’ve heard of mobile apps – now imagine getting that same portable user  experience from your website.

Mobile-enabled websites take your current web presence to new places and  heights – distilling the most important functions of your site, and optimizing  them for intuitive and natural delivery to mobile devices. With mobile web, your  users have access to your website wherever they are, meaning you’re available to  your customers anywhere and everywhere either of you go.

Why Go Mobile?

Because your audience is already there! Studies project that by 2015 there  will be over 7.1 billion mobile internet-enabled devices – nearly one for every  member of the projected world’s population forecast that year.

If you’re not already delivering your site to mobile devices, you’re missing  your audience, and it might not wait for you! The mobile web gives you the  opportunity to customize and develop your online presence, so customers can  interact with your content and information in a completely new way. This isn’t  just about fixing a perceived problem – this is about re-inventing how you  interact with your audience. It’s about meeting your readers, users, and fans on  their level; it’s about speaking their language. The mobile web is an  opportunity to recapture your audience and how you interact with it.

3 More Reasons WHY Mobile Websites Matter!

I: Mobile-friendly websites benefit your customer, and in turn your business.  These sites produce an average 75% higher rate of engagement (revenue, page  views, etc.) per visit for mobile users.

II: Mobile web use is exploding. By 2015,more Americans will access the web  via mobile than desktop. Building a mobile-friendly site essential for  businesses to prepare and realize the opportunity.

III: Users take action on mobile-friendly sites. 1 in 5 website visits lead  to a immediate call to the business.

Just because a website can be viewed on a smartphone does not mean it is  mobile-friendly. Mobile websites have faster download speeds, simplified  navigation, LARGER text, and are “thumb friendly,” just to name a few relevant  reasons why they are so important today.

The mobile web is rapidly expanding. More and more, consumers visit websites  via their mobile devices. And it’s projected that more than half of Americans  will own a smartphone by the end of 2011. Now that data plans are so affordable,  that’s a significant amount of users who rely on their phones looking for  businesses like YOURS.

No pinching, no zooming! Thumb friendly, one-button links to call and mapping  are invaluable features to get you more business.

To get your business mobile contact Detroit Web Productions for a free consultation. We’ll help  you achieve your marketing goals.

Article Source: http://EzineArticles.com/?expert=James_Peltier

Five Tools To Help You Grow Your Social Media Efforts

March 26, 2012 By: azjogger Category: Marketing & Sales, Social media, Technology

By Susan Bennet

Social networking is a phenomenon that has taken the world by surprise. All  over the world, with increased social sites and subscribers, businesses have  found a new haven for marketing. Social media is one of the newest ways to reach  your target audience and market your products more effectively. Though social  media is significantly changing marketing, you need to have the right tools to  ensure maximum exploration and benefits. Below are five tools that you require  to increase your significance in the social media.


Conversocial is a new method that allows you to connect effectively with your  consumers. This great tool also allows you to manage your conversations on  twitter and Facebook, which are the most visited social sites. In this way, you  are able to keep in touch with your customers and effectively offer excellent  customer care. This tool in addition allows internal collaboration, marketing  and customer service. Every company of business personality using conversocial  can track their team’s activities and also manage their permission. Conversocial  is the ultimate tool for maximum social media production and full control of  social media processes.

Sprout social

Sproutsocial is another great tool to use for social media management. This  tool combines all the needed elements for a successful social media appearance.  This tool integrates with the three main social sites, Facebook, twitter and  linked in among other social networks and therefore, gives your business a  better appearance online. This tool ensures that all the work is done for you  such as competitive insight, reporting, contact management, analytics, lead  generation and more that pertains to your business presence on the social  scene.


With over 2 million satisfied consumers all over the world, this tool ensures  that social network management is easier than ever. This amazing tool has a  dashboard that ensures you save time and energy when you need to post in all  social networks at once. This tool also allows you to monitor all the social  sites and generate reports. The reports generated by this tool are very  beneficial when you need to convince your clients on your social media success.  When in the dashboard, you are able to track Google analytics, follower growth,  brand sentiment and Facebook insights. This tool also allows you to engage  multiple contributors to your social sites with no need of exposing your  passwords.

Message marker

This tool is an effort between the Health Level 7, and the National Institute  of standards aimed at the development of a testing tool which automatically  generates messages for the HL7 message specifications. This tool is available to  everyone interested at no charge at all. The messages generated by the tool are  most likely used to test the systems for conformance to a specific profile. This  tool is currently under development, and its function ability is not guaranteed  and therefore, feedback to the developers is highly appreciated. The release of  this tool was initially intended to check the feedback on the design, the  usefulness and the feature set, and therefore, it’s a prototype.


This tool is UK’s leading social marketing platform and has a massive  customer base. This tool is one of the few self-service tools used by top level  agencies and marketers across the globe. The agencies and marketers rely on the  tool to configure their Facebook pages and successfully carry out social media  campaigns across the main social media networks that is Facebook, twitter and  LinkedIn. The tool also helps carry out campaigns on other corporate websites.  This tool allows you to build a great social marketing platform, understand the  need for each fan in the success of your media campaigns as well as magnify your  company’s advocates. This tool also allows you to easily create promotions on  social media and amazing Facebook tabs.

With all the tools and good management, social networking will continue for  better and the returns will increase more than expected.

Susan is a full-time freelance writer. She is an avid traveler and reader.  She enjoys writing on business, health & fitness, travel, parenting,  relationships and personal development.

Article Source: http://EzineArticles.com/?expert=Susan_Bennet