First Who, Then What: How Great Companies Attract the Right People
By Adam Kay
In his landmark bestseller Good to Great, Jim Collins lays out the results of a five-year empirical study on exactly what it is that differentiates ‘good’ companies from ‘great’ ones. Of his various findings, perhaps none is as significant as this: above all else, truly great companies place their people at the very top of their priorities – not marketing, not finance, not strategy - people.
This means that truly great companies take recruitment and hiring very seriously, and go to enormous lengths to make sure they attract and keep the right people.
First Who, Then What
As Collins puts it, all truly great companies abide by a common principle, which he sums up in one short phrase: ‘first who, then what’. Collins draws upon the metaphor of a bus to describe this principle. He says that what great companies do before all else is make sure that they get “the right people on the bus.”
Once they have the right people aboard, great companies then make sure they put “the right people in the right seats on the bus”. And finally, once they have the right people in the right seats, great companies then figure out where to actually drive the bus.
Collins explains that there are three main reasons why the “first who, then what” principle is so crucial. First, by placing the emphasis on people before strategy, it allows companies to adapt more easily to change. In a time when change has never been as lightning fast, this has never been as important as it is today.
With the right people in the right place, there is less need to worry
Second, if you make sure you have the right people on the bus in the first place, many human resource problems simply fade away. With the right people in the right places, there’s less need to worry about such common concerns as sick leave, office politics, turnover, motivation and the like. Instead, focus, passion and synergy naturally emerge as the dominant operating principles.
Third, if you have the wrong people on the bus, it really doesn’t matter what direction you drive in, you still won’t achieve greatness. As Collins succinctly puts it “great vision without great people is irrelevant.”
Hire for Talent, Train for Skill
But how do you put the “first who, then what” principle into practice? The answer can be boiled down in the axiomatic phrase: “hire for talent, train for skill”. Collins places special emphasis on this key point:
In determining ‘the right people’, the good-to-great companies placed greater weight on character attributes than on specific educational background, practical skills, specialized knowledge, or work experience.
While this may be easy enough to say, the question arises: how do you know who has the right character attributes? After all, people’s core attributes are not easily identifiable in a resume, or discoverable in a job interview. Collins offers no answer to this important question.
Use of Hartman Value Profile provides in-depth, scientifically reliable and legally defensive process
Yet he can be easily forgiven for this, not only because it didn’t fall within the ambit of his research, but also because since the time he wrote Good to Great, fantastic new technologies have emerged to help. Now, with the use of technologies based on the Hartman Value Profile and the science of formal axiology, employers can assess prospective and current employees in in-depth, scientifically reliable, and legally defensible ways.
Indeed, all great companies today are now doing so. Not only does this easily and affordably allow them to determine how well-suited a job candidate is for employment with their company, but it also allows them to accurately determine what their natural talents are so they know exactly where on the bus to place them. Never before has it been so easy to effectively implement a “hire for talent, train for skill” policy.
Never before has it been so straightforward to put the basic building blocks of a truly great company in place.
Great Company, Great Life
Not only is the principle of “first who, then what” fundamental to building a truly great company; it’s also critical to enjoying a truly great life. When you have all the right people in the right seats on the bus, the bus will be much easier to drive. This is because people will naturally enjoy their work, identify with the company and its objectives, and thrive in the cohesive culture that emerges.
‘First who’ might be the closest link between a great company and a great life
These are all hallmarks of a great work environment. And given how much time the average person spends at work these days, a great work environment is essential to a great life. Jim Collins describes this very well when he says:
Adherence to the idea of ‘first who’ might be the closest link between a great company and a great life. For no matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life.
But if we spend the vast majority of our time with people we love and respect – people we really enjoy being on the bus with and who will never disappoint us – then we will almost certainly have a great life, no matter where the bus goes.
In the end, ‘first who, then what’ is not just a key principle for a truly great business – it’s an abiding standard for a truly great life. Anybody who is really committed to building a great business and living a great life, should take note.
Adam A. Kay, Esq. is a Business & Professional Development Consultant & Coach with J.D. Strategist. To find out more, visit http://www.jdstrategist.com
Article Source: http://EzineArticles.com/?expert=Adam_Kay
Article Source: http://EzineArticles.com/6551177


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